OPTIMIZATION OF THE ACTIVITY OF A HIGHER EDUCATIONAL INSTITUTION IN THE CONDITIONS OF CRISIS PHENOMENA: SOCIO-ECONOMIC ASPECT

The article highlights the interrelationship of financing activities a higher educational institution during political, military, economic or socio-cultural crises and possible ways optimizing socio-economic sphere management, which will allow, despite various crises, to continue working have stable financial indicators. Within framework study, interpretation definitions "socio-economic development", "educational management", "crisis phenomenon", "digital environment" was analysed, it established that managerial activity head can be divided into five elements. author determined for development in conditions crisis phenomena education, is necessary intensify provision additional paid services order obtain profit, introduce secondary processing raw materials, administrative processes management digital environment institution, improve organizational individual areas activity, attract investments university space, make changes accounting policy, rationally use resources bring objects compliance with European infrastructure security conditions.